A Z U R E
AW 23 24
Azure offers a darker fusion between different
natural tones. A ponderous presence and a
nostalgic appeal, calling to mind cloudy skies
and ferocious oceans.
Color has never been more important in design
design than now. In a period of peak information and diminishing attention spans, it is your best tool to cut through the clutter and stand out. As more and more consumers are scrutinizing brand values and looking to buy into not just a possession, but also a story and a mindset, it is your key to communicating the right message.
As far as design goes the leading aspects of
this collection are rough/raw heavier materials,
a mix between colors, different texture
colors, different combos and deconstruction cuts.
It as focus on feminine details and accessories
but also contrasts with a more
masculine athleisure approach.
The entire collection has a focal point on being
created by not only deadstock materials but
also sustainable natural fibres, including Organic Cotton, BCI Cotton, Viscose, etc.